Privacy Policy.

We only collect what we need to run the store and deliver your orders:

• Order details — name, delivery address, pincode, phone number and email address you enter at checkout.
• Account details — your email address, if you choose to sign in. An account is optional; you can shop entirely as a guest.
• Usage data— pages viewed, items added to cart and similar activity, used to understand what's working on the site.

We do not collect or store your card, UPI or netbanking credentials. Online payments are handled entirely by our payment gateway.

• To process, pack, deliver and support your orders.
• To contact you about an order, a return or a delivery issue.
• To improve the store — which products people look for, where checkout gets stuck.
• To prevent fraud and misuse.

We share the minimum necessary with service providers who help us operate:

• Courier partners — your name, address and phone number, so they can deliver your parcel.
• Payment gateway — to process online payments securely. They handle your payment details directly; we never see them.
• Email service — to send login codes and order updates.
• Analytics & advertising tools (such as Google and Meta) — to measure site traffic and ad performance.

We do not sell your personal information to anyone.

We use cookies to keep your cart and session working, remember whether you're signed in, and measure traffic. Blocking cookies in your browser may break the cart or checkout.

Order records are kept as long as needed for accounting, tax and warranty/return purposes. Analytics data is kept in aggregate. You can ask us to delete your account data at any time, subject to records we must legally retain.

• Ask for a copy of the personal data we hold about you.
• Ask us to correct anything that's wrong.
• Ask us to delete your account and associated data.
• Unsubscribe from any promotional messages.

Write to support@hyrafashion.in and we'll action it.

The site is served over HTTPS, and access to order data is restricted to authorised staff. No system is perfectly secure, but we take reasonable steps to protect your information.

Our store is not intended for children under 18. We don't knowingly collect their information.

We may update this policy as the store evolves; the latest version always lives on this page. Questions about privacy? Contact us at support@hyrafashion.in.